In both print and online publications the 5 basic design principles are usually adhered to however there are some factors and differences between the two channels that should be considered.The difference lies in the viewing experience and interaction the audience gets from reading a magazine or newspaper in comparison to a website.
As a print publication is static, it allows the reader's eyes to freely select the information seen on the canvas to enhance and interpret what is being communicated. A web page however is more interactive as it requires the user to scroll or click to a varying degree to get to certain information. What a reader gets to see is to an extent dependent on the scrolling action done by the reader.
Factors such as typography, images used and the ease of navigation is also something to consider. While certain fonts may look great on the web, it may not translate as well on print. Different colour palettes and image extensions used in either medium may have an effect on how a publication can look. With a web site, making sure readers are able to navigate the page easily to get to certain information is important. This can be achieved through where and how information is placed on your site as well as making sure the links to different sections on your page is visible.
The following video explains how design fundamentals such as colour and texture makes or breaks a web page.
References:
ThinkVitaminTutorial, 2010. Design Fundamentals Tutorial - Colour / Value / Texture. [video online] Available at
http://www.youtube.com/watch?v=rrrj-64B5U8 [Accessed 9 May 2012].
MaddisonDesigns, 2011. The 5 Basic Principles of Design, viewed 9 May 2012
http://maddisondesigns.com/2009/03/the-5-basic-principles-of-design/
Anon, 2005. The Principles and Elements of Publication Design [pdf] Available at: http://www.malfalfa.com/Malfalfa/malfalfa/iweb/Graphic_Design_Tech_files/Magazine%20Layout%20elements%20principles%20.pdf [Accessed 9 May 2012]
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